It’s easy to make a misstep by not understanding that what may
seem acceptable or harmless may nevertheless be a violation of
the law with serious consequences.
Public agencies need to understand if and how the new law might
apply to them and which of their day-to-day advertising,
partnership and online activities might bring them under its
purview.
This new technology has enormous promise but also brings new
challenges for cities, including managing conflicts and
disputes over the use of municipal airspace.
Little legal precedent exists related to what cities can and
cannot do on social media. However, when making decisions about
how to engage on social media, cities should consider a number of
legal and practical issues.