Special thanks to the following California Association of Public
Information Officials members who contributed to the on-site
conference newsletter and this article, and helped staff the
conference media room: Ann Erdman, public information officer,
Pasadena; Brad Rovanpera, public information officer, Walnut
Creek; Judy Franz, retired deputy city manager, Santa Monica;
Mark Mazzaferro, public information officer, Vacaville; Mike
Maxfield, public information officer, Yorba Linda; Scott
Summerfield, principal, SAE Communications; Sue Schlerf,
assistant city manager, Reno, Nev.; and Tom Manheim, public
outreach manager, San Jose.